PROJ: Pinterest

Pinterest
Business

Being a business owner isn't easy. Pinterest knows this. To give these merchants one less thing to worry about Pinterest asked for a series of product tutorials that educated and inspired.

Role:

Directing

Storyboards

For Sale!

Illustrations were used in favor of photography so that the videos not only had a unified aesthetic but also so the businesses can easily envision their own products in place of the illustrations.

Product Simplified

To streamline the message and remove any unnecessary distractions we simplified the product with illustrations. Each screen, shop, graph, and button was simplified for the audience.

CREDITS

Year:
Client:
Directed by:

2020
Pinterest
Oddfellows

Executive Creative Direction:
‍Chris Kelly

Executive Producer:
Erica Kelly

Creative Direction:
Fabian Molina
‍
Producer:
Dennis Samatulski

Art Direction:
James Noellert

Storyboards:
James Noellert, Fabian Molina

Design:
James Noellert, Joyce Liu, Caroline Choi, Ege Soyer, Megan Pelto

Animation:
Arthur Metcalf, Allen Laseter, Harry Teitelman, Khylin Woodrow, Olivia Blanc, Justin Lawes, Tony Holz, Nicole Stafford

Music & Sound:
Sono Sanctus