Savage x
Fenty
Vol. 4
Rihanna | Amazon
After their Emmy nomination for Savage x Fenty Vol. 3 in 2022 Willo Perron and team came to Oddfellows asking to hitch a ride into another world - the animated world.

As their team prepared to film and choreograph dance scenes for one of the largest outdoor sets ever, we began creating 5 spots that made Rihanna and her friends heroes of their own worlds.
Role:
Directing
Storyboards
Animation
The Rihanna design test
Before we could even begin to dream up any alien worlds, we were tasked with getting the likeness down for all the real people we were to represent. From Burna Boy to Riri herself, this was a challenge we knew we had to pass.
Seeing it boarded
Beginning as a single sci-fi adventure, our storyboards eventually found their form as 5 fully independent vignettes. Each vignette starred its own hero that embarked on a mind-bending adventure all their own.
Making it sexy
In addition to creating entirely unique worlds, we had to make sure that our character designs felt confident, bad-ass, and sexy in the Savage x Fenty Season 4 collection. After all, this show is made to sell lingerie.
A breath of life
We wanted each character to feel truly alive. Every turn of their body and look in their eye is intentional. Our animators held nothing back when breathing life into our vignettes.
Bending reality
One thing Willo and team wanted to do from the very beginning was make sure our vignettes fit seamlessly into the hour long show. Was there a way to bring the animated world into the world of the dancers and musicians? Yes there was. Working with the VFX teams, we made sure there was a library of assets that could be composited into the recorded show with ease.
CREDITS
Year:
Client:
Directed by:
Agency:
2022
Savage X Fenty
Oddfellows
Perron Roettinger
Executive Creative Direction:
Colin Trenter, Chris Kelly

Executive Producer:
Erica Kelly  

Creative Direction:
Fabian Molina, Nicole Stafford

Producer:
Kaitlyn Mahoney

Concept & Storyboard:
Marine Corbineau, Alexis Maurice, Fabian Molina, Jon Riedell, Nicole Stafford, Linnea Sterte, Yuki Yamada

Design & Visual Development:
Justin Burks, Caroline Choi, Marine Corbineau, Alexander Hellebaut, Maxime Jouniot, Joyce Liu, Alexis Maurice, Laurent Meriaux, Anaëlle Saba, Elizabeth Wheeler

Character Animation:
Vincent Albert, Tristan Balos, Josep Bernaus, Jawed Boudaoud, Giovanni Braggio, Álvaro Castellanos, Florian De Chelle, Marco De Vecchi, Bishoy Gendi, Aleksandra "Sasha" Krechman, Suejee Lee, Alexis Maurice, Fabian Molina, Katherine Pryor, Quentin Rigaux, Nicole Stafford, Valentin Stoll

2D/3D Animation & Compositing:
Eli Ayres, Henrique Barone, Marco De Vecchi, Derek Dubler, Maxime Jouniot, Jon Riedell, Zak Tietjen, Jakob Scott

FX Animation:
Carlos Araya, Lewis Barr, David Borrull, Diego Alonso Sánchez de la Barquera Estrada, Nicole Stafford, Frankie Swan | Sound Design: Dogbotic