YouTube TV Illustration System
YouTube
These days tech is looking for scalable design systems with vast libraries of product illustrations and animations. While YouTube handled the product design themselves, we designed a system of illustrations that sat within their world. Something that felt like YouTube but elevated for its premium subscriber. We even provided them all in light mode and dark mode. Cool.
Role:
Directing
From sports to error states
Each illustration had a specific usse case for the end user. No matter what they wanted to watch - we designed an image for it - baseball, weather, or action movies. And to cap it all off empty states and error states filled out the rest of the library.
CREDITS
Year:
Client:
Agency:
2020
YouTube
Oddfellows
Executive Creative Director:
Chris Kelly

Executive Producer:
Erica Kelly

Creative Director:
Fabian Molina

Producer:
Kaitlyn Mahoney

Design:
Yuki Yamada, Joyce Lui, Lykke Dalum, Audrey Lee, Megan Pelto, Ken Gunn Lee

Animation Director:
Tony Holz, Jon Riedell